COVID-19 Communication Information

It can be difficult to stay positive when all the news concerning Coronavirus (COVID-19) is so overwhelming. Certainly, your clients feel this and everything you can do to communicate your knowledge and empathy about all that is surrounding us is critical for you and your business. As an independent beauty professional, you have the ability to speak directly to your clients about the steps you are taking to make sure that your business adheres to the state agency mandated sanitation as well as any extra precautions you are taking above and beyond those measures. The most distinctive advantage you have over traditional salons is the fact that you can control client flow into your suites and even the hours you are offering services. Clear, concise and responsible social posts aimed directly at your clients that convey your willingness to support them in challenging times can go a long way to keep you top of mind as both a beauty professional and a trusted friend.

The best and most proactive way to do this by starting with direct phone calls to your clients ensuring them that you are open for business and that you have taken direct steps to ensure their well-being. During the call it would be prudent to let them know the following:

A second and just as important outlet is to provide your clients updates on your social media platforms. With social media, it’s important to speak from your personal voice sharing your authentic concerns while remaining positive, which may help many people at this time. Short, simple and clear messages directly aimed at the following topics should be useful. We would encourage you to address the following topics

Social distancing may be the current trend for the near future but doesn’t mean that we should forgo social/business togetherness with communications that show your caring connectedness to the community. Your clients are surely wondering what they should do for their next appointment, so reaching out by phone, text and or social media will be appreciated by them and provide stability to your business.

We will continue monitoring official guidance from the Centers for Disease Control (CDC) and the World Health Organization (WHO) and communicating regularly with our franchisees and salons.

Back to top