Salon Suites Franchise to Participate in Innovative Strategic Brand Lab
Houston, TX—We are pleased to announce an upcoming brand development event scheduled for Salons by JC on Tuesday, June 7th. In continuation of the brand strategy and development efforts that the company is currently undergoing, this meeting of the minds, hosted by IDealogic® Brand Lab, gives participants the opportunity to take part in a collaborative Brand Lab, discuss marketing strategies, and help create the brand’s strategic value proposition.
According to IDealogic® Principle Ruth Netanel, “This is a dynamic time for Salons by JC! Not only do Brand Labs have an amazing effect on Brand to Human® relationships (in this case, between the Franchisor and Franchisees), they are invaluable for our clients’ growth and development. These sessions are incredibly inspirational and empowering for all participants. Salons by JC is a wonderful company that offers business owners the opportunity to live their dreams; and there are even more great things in store for its Franchisees and their tenants. We are so pleased to be part of this exciting journey!”
In 1988, founders Jack Griffey and Cecil Miller opened the doors of the first Salons by JC in Dallas, Texas. Their big idea was to help beauty and wellness professionals break free from the traditional salon model. The company began franchising in 2011, and has since grown to over 80 locations in 24 states as well as Canada. The company’s innovative business model now gives over 2,400 salon and spa professionals the ability to be their own boss. In 2016, the company made #497 on Entrepreneur Magazine’s “Fortune 500” list and then leaped to #54 in 2017. For more information, visit Salonsbyjc.com.
IDealogic® Brand Lab has developed a proprietary branding method known as Brand to Human®, which focuses on creating strong bonds between a company, its personnel, and its customer audience. These strategies were developed through an approach based on human behavior, culture, lifestyle, and aesthetic appeal. This process revolves around in-depth strategies that facilitate the customer experience and foster brand loyalty. Defining and creating the brand’s architecture, strategy, concept, and visual appeal are only some of the points in the Brand to Human® process that guarantee a company’s significant growth. The agency has proven that building brands is more sophisticated than just focusing on the aesthetics and visual communications alone. These same philosophies have been adopted by the most influential brands of the Fortune 500.
As a full-service visual communications company, the agency’s core focus is in complete brand creation and market implementation, including Brand Analysis, Brand Strategy, Company and Brand Culture, Brand Experience, Brand and Marketing Communications, and more. For additional information, visit idealogicbrandlab.com.