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Salons by JC Franchisee Brent Koughan opened his new location in 2015 and discusses how Bluewater played a strategic role in developing his grand-opening strategy. Watch this video to learn more about the strategies he used when launching his Salons by JC Grand-Opening.
Advice from a Salons by JC Franchisee
Have a strong grand opening. You want to generate as much hype as possible early on so that you can fill your suites quickly.
Define your goals. Make sure you have a clear understanding of what results you want to achieve from your marketing campaign. Brent’s goal was to get as many people in the door as possible.
Figure out your marketing demographics. Who are you trying to target? What sort of salon rental tenants do you want to have? These are important questions you’ll need to answer before you start advertising or promoting yourself online.
Figure out your tenant’s clientele. Again, this is important for understanding what sort of tenants you’re targeting.
Create a marketing plan that starts 90 days before the grand-opening to two weeks after opening.
Consider creating a marketing campaign that includes print collateral, broadcasting on social media, online advertising, and blogging on your website.