On Wednesday, February 28th, Salons by JC had the honor of visiting Facebook Headquarters in Menlo Park, CA. The newest Small Business Council members were inducted and it was also the 5 year anniversary of the Facebook SMB Council. All of the council alumni were invited to attend and were also granted a plus one for the event. Of course, when the plus one option was presented, I couldn’t think of anyone else to extend the invite to, but our company President, Steve Griffey. After all, Steve had two amazing Facebook Live feeds from the Salons by JC Manhattan and Salons by JC Austin Lakeline locations. This would be a great opportunity for him to meet some very enterprising people.
We began our time at FB with a dinner where we were able to mingle with our fellow alumni and new members. What I love about this group is the vast array of visionaries who took that leap of faith to create something out of an idea. Then there are the few, like me, who specialize in marketing and assist in the growth and success of the company we work for while also sharing our knowledge with start-up businesses. Dinner included being addressed by our fellow North America FB SMB Marketing Manager, Megan Land and the VP of Small Business at FB, Dan Levy.
Day 2 consisted of the council meeting at the new Facebook Partner Center, which was amazing on all levels. The day was broken down into different segments that included, a panel discussion, keynote address, and breakout sessions. Each part of the day was strategically thought of to enhance our experience on Facebook as marketers and also to make sure that we were equipped with the right tools for maximum gain. My favorite part of the visit was meeting with Facebook’s creative team and discussing the new apps. So many ideas were being tossed around the room, it was phenomenal. What may work for one marketer may not work for another, but by learning and sharing, you increase your social media prowess. Hands on is always the best way to learn!
To the surprise of all of us in attendance, Mark Zuckerberg took time out of his daily routine to address the council and even took a photo with us. As his vision of a social community continues to grow, he took the time to let each of his council members know how he appreciates the connection he has with us. There are currently over 70 million businesses advertising on Facebook.
Even after a week, the impact that Council Day made on us is still lingering and keeping us walking on Cloud 9 at the office. Meeting so many people working toward a common goal, empowering one another, was truly insightful. In Steve’s words, “I wasn’t sure what to expect from this trip. They gave us so much and will continue to encourage our growth. Now its our turn to share our wealth of knowledge and empower our salon suite owners.”
As for me, I was excited to reunite with my SMB Council class and also meet the new members and other alumni. As a Council Member we are able to have a voice and represent all of the small business community that advertises on Facebook. We also get some cool perks! One of those was having the ability to present Facebook small business starter kits to entrepreneurs who were kicking off their business. I was lucky enough to give 20 little gifts from Facebook to some of the Salons by JC Concierges and Owners who had been working with us on their social media or were very social media savvy. In turn they taught and helped their salon suite owners on how to best use social media for their business and also assist their locations in lead generation.
I came back from that trip with new friends, a new vision for my personal goals, and an eagerness to share what I have learned with all the lovely Concierges who I work with each week that are passionate and motivated to learn. Watching each location that we work with succeed in social media is very rewarding. I am very happy to be able to connect Salons by JC with the Facebook Small Business Community. I look forward to what we can accomplish together as this social movement continues to flourish. I think I can speak for Steve when I say, we look forward to our next Facebook adventure in the Bay area.
About Salons by JC: In 1997, Jack Griffey and Cecil Miller began their journey to transform the beauty industry one salon suite at a time. Like most young entrepreneurs, they started out with a big idea but had to learn how to start and run a business from scratch. After much perseverance and hard work, one year later, they opened Salons by JC in Dallas, TX in 1998, welcoming beauty and wellness specialists who were ready to break free from the traditional salon model. The company has since moved its headquarters from Dallas to San Antonio, where it continues to grow through franchising. Today, Salons by JC has over 87 locations in 24 states and Canada. For more information, visit salonsbyjc.com or salonsbyjc.com/franchise